Product Registration & Promotion
The demands on today’s leading consumer products companies can be overwhelming. Companies are not only expected to quickly build and deliver innovative products, but also meet ambitious revenue goals while providing an exceptional consumer experience. With customers’ ever-shortening attention spans, and seemingly insatiable appetite for innovation, it has never been more important for companies to leverage the right tools to connect with their customers in meaningful, relevant ways. It’s a company’s first step to creating a long-lasting – and mutually beneficial – relationship with their customer.
Promotion is an attempt by marketers to inform, persuade, or remind consumers and B2B users to influence their opinion or elicit a response. Most firms use some form of promotion. Because company goals vary widely, so do promotional strategies. The goal is to stimulate action from the people or organizations of a target market. In a profit-oriented firm, the desired action is for the consumer to buy the promoted item. Promotional goals include creating awareness, getting people to try products, providing information, retaining loyal customers, increasing the use of products, and identifying potential customers, as well as teaching potential service clients what is needed to “co-create” the services provided.